What is a generation credit?
Credits are the unit that meters AI generation. A draft-quality image render uses 6 credits, and a final image at the standard quality uses about 20–25 credits depending on format. Higher-quality renders cost more. Studio prices a run in credits before it starts, from the same rate card billing uses, and will not start the run without that quote. Included credits refresh monthly with your plan.
How many videos can I make?
Image generations and video clips share this one monthly count, and both are paid for from the same credit balance — an image costs about 88 credits and a clip costs 5–18,196, so the credits, not this number, decide how many clips a cycle holds. Video produces one clip of up to thirty seconds, from an image a human already approved, or from the workspace's approved brand facts and an optional scene description, with no source image. It does not generate avatars or cut several shots together.
How do I know what a run will cost?
Studio prices a run in credits before it starts, from the same rate card billing uses, and will not start the run without that quote. Runs started through the public API, the MCP tools, or campaign materialization are metered at the same rates but are not quoted first.
What happens if a generation fails?
Credits are held when a run starts and released if it delivers no output — they are never charged first, so nothing is refunded. The release is product behaviour rather than a refund; refund terms are in the Terms of Service.
When do credits reset?
Included credits are granted fresh each cycle and do not roll over — whatever is unused when a cycle ends expires, on annual billing too. Top-up credits are spent only after the monthly allowance is used up, and they expire 12 months after purchase.
Are team seats charged per person?
No. Every plan includes team seats up to its own plan limit, and additional seats are available beyond that limit. Plans differ by capacity: brand workspaces, generation credits, and publishing volume.
What happens when I run out of connected accounts?
New destinations stop connecting once your plan's allowance is reached — the accounts you already have keep working. Extra connected accounts beyond your plan's allowance are available for $6 per account per month.
What happens when I run out of brand workspaces?
New brand workspaces stop being created once your plan's included allowance is reached — existing workspaces keep working. Extra brand workspaces beyond your plan's allowance are available for $25 per workspace per month.
How does annual billing work?
Annual billing charges 10 months' price for 12 months of service — 2 months free. Monthly credit and usage limits stay the same and still reset every month.
Can I cancel my subscription?
Yes, subscriptions are self-serve and can be canceled from billing settings. Billing and refund terms are described in the Terms of Service.
Do higher plans unlock extra features?
No. Every plan includes the full product — Brand DNA review, campaign generation, approvals, publishing, the API, and MCP tools. Pick a plan by the capacity you need.