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Refund and Cancellation Policy

How Brandloop billing works when you cancel, when a generation run fails, and when a refund applies. This policy is part of the Terms of Service; where it states a more specific billing rule, it controls.

Who you are paying

Brandloop is operated by Meritocra LLC, Delaware limited liability company. Payments are processed by Stripe and may appear as "Meritocra" or "Meritocra LLC" on statements. All prices are in U.S. dollars unless a checkout or order states otherwise.

Subscriptions and renewal

Paid plans renew automatically — monthly plans each month, annual plans each year — until you cancel. Before your first charge we show the price, the renewal interval, and what the plan includes; by subscribing you authorize recurring charges until cancellation.

Cancellation

You can cancel at any time from the in-app billing portal — cancellation is self-serve and takes no more steps than subscribing. Canceling stops future renewals; your plan, seats, and remaining included credits stay usable through the end of the paid term. We do not charge cancellation fees. In line with the Terms of Service, canceling stops future renewals and access continues through the paid term unless an order or law requires a different result.

Generation credits: quoted before every run, failed runs are not charged

Every generation run shows its exact credit price before you start it. As a product rule, credits are only consumed for outputs that complete; credits reserved for failed or incomplete outputs are released back to the account balance automatically. If a run fails, or only some of its outputs complete, the credits reserved for the failed portion return to your balance with no request needed. This is how the product works, not a discretionary goodwill gesture.

Credits that were consumed by completed runs are not refundable, whether or not you are satisfied with the output: each completed run incurs real, irreversible compute cost with our model providers the moment it executes. If an output completes but is unusable because of a defect on our side (a corrupted file or the wrong asset delivered), contact support@brandloop.app within 14 days and we will re-run it or return the credits.

Credit lifecycle

  • Included plan credits reset at the start of each billing cycle and do not roll over.
  • Top-up credits expire 12 months after payment, as shown when you purchase them.
  • Consistent with the Terms of Service, credits and usage units have no cash value, are not redeemable for cash, and are not transferable except where required by law.
  • Unused credits (included and top-up) are forfeited when the account is closed or the subscription ends, except where the section on Brandloop-initiated termination below or applicable law provides otherwise.

Refunds

Default. Except as stated in this policy or required by law, subscriptions, renewals, credits, top-ups, add-ons, usage charges, API/MCP access, and optional services are non-refundable once charged except where required by law or expressly stated in an order. In addition, Brandloop does not provide prorated refunds or credits for unused time, unused credits, downgrades, cancellation, or early termination unless required by law or expressly stated in an order.

First-purchase goodwill window. If this is your first purchase of a Brandloop plan and you have not consumed any credits, you may request a full refund within 14 days of the charge by emailing support@brandloop.app from your account email. Once any credit is consumed, the window closes and the generation-credits section above applies.

Annual renewals. The same 14-day, zero-consumption window applies to each annual renewal charge (not to monthly renewals).

Discretionary refunds. We may issue refunds or credits case by case beyond this policy; doing so does not create an obligation to do so again.

Chargebacks. If you dispute a charge with your bank instead of contacting us, we may suspend the workspace while the dispute is open. Contact support first — the goodwill window above resolves the common cases faster than a dispute.

EU and UK customers: 14-day withdrawal right

If you are in the EU or UK and purchase as a consumer (Brandloop is built for business use, but this section applies where consumer law does), you have a statutory 14-day right of withdrawal.

At checkout, you expressly request that we begin performance immediately and acknowledge the consequences of doing so (this is the terms-of-service agreement checkbox required to complete checkout). Given that, the following applies:

  • for credits and generated outputs (digital content not supplied on a tangible medium), you lose the right of withdrawal once supply begins — that is, once you consume a credit (Directive 2011/83/EU Art. 16(m); UK Consumer Contracts Regulations reg. 37);
  • for the subscription service, if you withdraw within 14 days after having asked us to start immediately, you owe a proportionate amount for the service provided up to withdrawal and we refund the rest (Art. 14(3); UK CCR reg. 36).

Our 14-day zero-consumption window above is offered in addition to these rights, not in place of them. The statutory right controls wherever it gives you more than this policy does.

To exercise your withdrawal right, send an unambiguous statement (for example, by email) to support@brandloop.app identifying your account or order and stating that you are withdrawing from the contract. Include your name and the date. We will acknowledge receipt and process any refund due without undue delay.

If we terminate or degrade the service

If we terminate your account without cause, discontinue Brandloop, or materially and adversely degrade the plan you paid for, we will refund the pro-rata unused portion of prepaid subscription fees and the value of unused purchased (top-up) credits.

If we terminate or suspend for cause — a material breach of the Terms of Service or the Acceptable Use Policy — prepaid fees are non-refundable and unused credits are forfeited, except where the law requires otherwise.

Price changes

We give at least 30 days' notice of price increases by email, and increases take effect at your next renewal, never mid-term.

Taxes

Prices exclude taxes unless stated; where we are required to collect tax, it is added at checkout and is refunded only when the underlying charge is refunded.

How to reach us

Email support@brandloop.app and include your account email and workspace name. Billing identity: Meritocra LLC, 8 THE GREEN, STE R, DOVER, DE 19901, United States. Related policies: Terms of Service and the contact page.