AI-Content Disclosure and Output Ownership

What Brandloop generates

Brandloop uses AI systems to produce brand content from the inputs your workspace provides: brand analysis and briefs, social post drafts and copy, campaign ideas, and media rendered through our model providers. Generation runs on third-party AI Providers — currently fal.ai (media models, including OpenAI image models served through fal), OpenAI's API (text and analysis), and, when your workspace is configured to use it, Anthropic's API (text and analysis for brand-intelligence and content-adaptation features). Brandloop does not train, fine-tune, or operate its own models; it orchestrates inputs to providers and returns their outputs.

Who owns the outputs

You own your outputs, to the fullest extent we can give them to you. As between you and Brandloop, Brandloop claims no ownership of your inputs or outputs, and we assign to you whatever right, title, and interest in outputs we receive from our AI Providers.

What we receive upstream, as of the date of this policy:

• OpenAI (API): OpenAI's Services Agreement states the customer owns all output and that OpenAI assigns to the customer all of OpenAI's right, title, and interest, if any, in and to output. Clean chain of title, passed through to you.
• fal.ai: fal's terms confirm you retain ownership of inputs and that fal does not claim intellectual-property rights in output content, but they condition rights per model: only models fal marks for commercial use may be used commercially, and some models carry their own pass-through license terms. Which rights apply depends on the specific model used for a given generation; check that model's listing on fal.ai for its current commercial-use marking.

Three honest caveats, which we will not hide:

• Outputs may not be unique. Similar or identical outputs may be generated for other users. Exclusivity is not promised — by us or by any provider.
• Copyright in purely AI-generated material is limited. Under current U.S. Copyright Office guidance, material generated entirely by AI without sufficient human authorship is not copyrightable. Your selection, arrangement, editing, and brand context may be protectable; the raw generation alone may not be.
• No originality or non-infringement warranty. Neither our providers nor Brandloop warrants that outputs are original or non-infringing. Review outputs before you publish them; you are responsible for what you publish.

What Brandloop does with your content

Our rights in your inputs and outputs are limited to operating the service: hosting, processing, displaying them to your workspace, routing them to the providers and connected channels you choose, securing the service, and support. Brandloop does not use your content to train AI models, and does not permit its providers to do so through our integration: OpenAI's API terms state customer content is not used to develop or improve their services by default, and fal's license over customer input is limited to providing the service. When your workspace uses Anthropic, the same no-training posture applies under Anthropic's terms. If this ever changes, we will update this page and notify you before the change applies.

Marking and provenance

Where our providers attach provenance signals to generated media (such as C2PA content credentials or machine-readable markers), Brandloop preserves them and does not strip them, and the Acceptable Use Policy forbids you from removing them.

Your disclosure obligations

When you publish AI-generated or AI-edited content through Brandloop or elsewhere:

• Do not pass off synthetic media as authentic where it matters. If content depicts real people, real events, or real statements that did not occur, you must disclose that the content is AI-generated in a clear and distinguishable way. In the EU this is a legal duty for deepfake-type content from 2 August 2026 (EU AI Act Article 50(4)); in the US, passing off fabricated material as authentic is actionable deception (FTC Act Section 5).
• Fake endorsements are prohibited regardless of disclosure. AI-generated reviews, testimonials, or "customer" personas violate the FTC's Consumer Reviews and Testimonials Rule (16 CFR 465) and our Acceptable Use Policy — a disclosure does not cure them.
• Platform rules stack on top. Most social platforms Brandloop publishes to require labeling synthetic or AI-generated media; each platform's current rules apply to your channels. Brandloop surfaces per-platform requirements where feasible, but complying with them is your responsibility.
• Ordinary creative work needs no confession. AI-assisted brand copy, stylized imagery, and design iteration that no reasonable viewer would take as documentary reality do not require an AI label under this policy — the duty attaches to deception risk, not to the tool.

Human review is part of the product

Brandloop's workflow is built around review and approval before publishing. Outputs can be inaccurate, non-original, or unsuitable; approving content for publication is a human decision and responsibility of your workspace. Brandloop outputs are not legal, medical, financial, or other professional advice.

Changes

Model providers, their terms, and the law around AI content are moving. We review this page when our provider lineup or their terms change, and material changes are announced per the Terms of Service. Questions: legal@brandloop.app.